Fractional Cmo

Marketing is an important component of any company. It's the process of selling and promoting products or services to clients. However, with the increasing competition in the market it can be challenging for companies to stand out and reach their ideal customers. That's the reason why the role of a Fractional Chief Marketing Officer (CMO) is required.A Fractional CMO is an experienced marketing professional who is employed on a part-time basis with businesses to provide expert marketing advice and support. In contrast to one who works full-time CMO one who is a Fractional CMO is not an employee of the company however, rather an independent consultant working on a project-based basis, or for a specific number of hours per week , or each month.