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Mobile App Marketing | New leads and clients with our mobile app marketing tool. Mobile apps have surpassed the web in the amount of time people spend on them. Second only to time spent watching television. This means there are more pairs of eyes looking at a mobile app right now than there are looking at a web page. With over 2 million mobile apps available on the Apple store and a million more on the Google play store, the competition for app relevance is quite fierce. Which apps pull through to the top position and remain there depends on a lot of factors. In 2017, Nielsen, a globally-recognized behavior-tracking firm, showed that the ratio of the time users spend on mobile apps to the time spent on the web is 9:1. Specifically, 9 out of 10 times people are using their phones, they’re on an app. In the business of mobile app marketing, the single most important goal is to get found in app stores. App Store Optimization is the process of optimizing your mobile apps to be at the top of search results in app stores.