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Search engines are getting smarter about how they translate key words on your website. They are not just seeking a paragraph with content containing key words. They are taking a look at all of your articles on your website, including social media along with your own blog. Search engines want to see consistent relevant articles, not just a static paragraph or two overloaded with links and keywords. What does this mean? SEO is a journey, not only a destination. It is ongoing, and involves comprehending trends, changing algorithms, and consistently evaluating what could be better.