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If you have an Ecommerce business or even just a website and you don't have a digital marketing strategy, you may not be getting the desired results. Next we will talk to you precisely about the importance of having a marketing strategy for your Ecommerce.

For starters, companies that do not have a digital marketing strategy do not really have well-defined objectives in terms of acquiring new clients or consolidating relationships with existing clients. If your company does not have goals, it is most likely that you are not allocating enough resources to achieve the objectives.

If you are not allocating sufficient resources for your digital marketing strategy, it is most likely that your competition is positioned far ahead of your business not only in terms of attracting new customers, but also in terms of increasing sales.

A marketing strategy is also important since it allows you to propose something of value to your customers that will eventually differentiate you from the competition and that of course helps to create loyalty among your buyers.

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A digital marketing strategy also helps you get to know your customers and meet their needs. By using other customer analysis tools, you can identify the due points and then focus on the corresponding segment.

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Also do not lose sight of the fact that although each company with a website has analytical tools , this in many cases does not guarantee that the metrics are being evaluated and acting accordingly.

Only by properly executing a digital marketing strategy can progress to continuous improvement in other key aspects such as search engine marketing, user experience, email marketing or social media marketing.

SUSANA GALEANOAUGUST 13, 2019

One of the most emblematic places in Mexico City is the Central de Abastos , the ideal place to shop for food and a pantry that is used every day by millions of people for both personal consumption and resale. Now the Central de Abastos has decided to go digital with Click Abasto, its new eCommerce with which you can make the purchase without leaving home.

The digital transformation reaches the Central de Abastos with Click Abasto

Click Abasto is an eCommerce dedicated to the purchase and distribution of products from the Central de Abastos created in alliance with Up Sí Vale , an employee benefits company, and thus offers workers an option for cardholders to make their purchases of pantry or stock your business without having to move and search among the hundreds of stores.

Deliver in one day and all your pantry and food at your doorstep: meet @ClickAbasto

CLICK TO TWEET

And it is that being the most important distribution center in the country, the Central de Abastos has 327 hectares , transactions for more than 9 billion dollars annually and receives goods and products from any state in the Mexican Republic and more than 15 countries.

39% of Mexican consumers only make pantry purchases via online (OSE)

In fact, its Click Abasto platform began operations since last April, and to date, around 300 transactions are carried out in its eCommerce each day , while it has an average ticket of 770 pesos, and more products Wanted are tomato saladet, has avocado, lettuce, papaya and egg. The preferred days for Click Abasto consumers are from Sunday to Tuesday.

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María Esther Rodríguez de la Serda , founder of Click Abasto assured that “ Click Abasto was born from the need to approach a new lifestyle of the consumer, who due to his routine, traffic and lack of time, compares options on the internet and seeks quality and price on the products you consume, as well as practicality to purchase them online from the comfort of your home and with various payment methods. Likewise, this project comes to revolutionize the structure of the Central de Abastos by directly supporting the Mexican producer, streamlining the supply chain of the plant's merchants and benefiting the final consumer with great savings and quality items ” .

You can make the purchase of a pantry or stock your business a click away

The most surprising thing is that the delivery time for Click Abasto is only one day , while if the shopping cart has an order of less than 300 pesos, the shipping cost will be 117 pesos, but if it is greater than 399 shipping is totally free.

The importance of having various payment methods in your eCommerce

Deliveries will be made between 9 am and 9 pm, Monday through Sunday, and Click Abasto will soon have its own logistics system. "We are working on a system that when the driver completes a delivery prior to yours, an email is sent to you and it notifies you that it will arrive with you in 60 minutes, allowing you to follow the van until your arrival at your home " Commented its founder.

For any digital business, and as an seo services pakistan, I will always recommend that you carry out a market study, in which we will analyze demand, competition, trends, target and estimated return on investment that will help your business grow.